Readers of this blog may recall a post back in December about the extra code that Etsy places in links to your shop and your items that indicates where the link was found on the site. It seems this is in place for Etsy to track their internal traffic, but with the new integration of Google Analytics, you can use it to track internal Etsy traffic to your site. Here's how:
Each URL link to an item on Etsy has a little extra piece of referral code inserted that indicates where within Etsy the link appears. For instance, links that appear on search result pages have an sr in the URL, as in:
The term "list" in this URL means that the link was viewed in list mode (it might also say "gallery" if the link appears in gallery mode.) The number is the position on the page where the link appears. In this case, it's a "1" for the first, or top position.
These referral links show up in your Google Analytics reports in the "content" section. If you saw the link above, for instance, you would know that someone had found your item #XXXXX while searching in list mode, and that your item had appeared at the top of the page. Other codes indicate whether your visitor found your item from the front page, a showcase, a gift guide, the Storque, or through browsing categories. I have compiled a list of the various codes I have discovered in a Google doc for reference. These may change from time to time, and there may be other tracking referral codes I haven't found yet, so please let me know if it needs to be updated!
Updated 11/22/2009! Etsy Traffic Sources